The biggest misconception in interior design? That clients are paying you for products—for sofas, rugs, and lighting.

But let’s be real: 80% of what we do is service-based. Clients hire us for:

✔️ Turning overwhelming decisions into clear, confident choices—When faced with endless options, clients can freeze. We streamline the process, curate selections, and ensure every choice moves them closer to a home they love.

✔️ Helping them invest in the right things—It’s not just about what to buy, but why to buy it. We help clients understand where to splurge, where to save, and how to make choices that align with their lifestyle.

✔️ Refining their emotions into a tangible design plan—We’re part therapist, helping clients articulate how they want to feel in their space and translating that into thoughtful design decisions.

✔️ Being their advocate—Ensuring their home and their investment truly reflect them by making sure their voice is heard throughout the process.

✔️ Respecting their budget—Not just spending their money, but aligning every choice with their priorities to create a home that feels right for them.

✔️ Turning a stressful process into an enjoyable one—Removing the frustration, confusion, and decision fatigue so they can actually love creating their home.

The stronger your service, the stronger your business. When your clients see you as a trusted guide—not just a source for furniture—they’ll keep coming back, referring their friends, and remembering the value you brought to their lives.

Next time, we’ll dive into the power of referrals—and why your next big client might be sitting on a golf course right now.