When I finish a home, it’s often the husband—not the wife—who refers me to friends.

Why? Because I’ve built a business that feels like an investment, not an expense.

When a husband is on the golf course telling his friend “Do not build a house without her”, that’s not because I saved them money. It’s because I took the stress out of building their home.

Great referrals happen when clients feel protected, prioritized, and truly taken care of. When people trust you, they sell your business for you.

But how do you structure your business so clients actually want to talk about you? We’ll cover that next.