The Business of Design—Are You Selling a Service or a Product?

 Want Clients Who Trust You? Start Here.

As an interior designer, what are you actually offering your clients? Is it your service—guiding them through design decisions, sourcing, and styling? Or is it the products—curated furnishings that transform their space?

Here’s why this matters: the way you structure your business—how you charge, what value you provide, and how transparent you are—determines how clients perceive your worth.

Most designers charge in two ways:
✔️ A service fee—flat rate or hourly
✔️ A markup on furnishings

But what if there’s another way? A model that builds trust, boosts referrals, and makes your value crystal clear?

Over the next few emails, we’ll dig into how to build a sustainable, trust-driven design business—one that benefits you and your clients.

Stay tuned, because we’re about to challenge some industry norms.

Ready to join the conversation?